Designing with Data: How to Test and Learn from Online Controlled Experiments
COM2 Level 4
Executive Classroom, COM2-04-02
Title:
Designing with Data: How to Test and Learn from Online Controlled Experiments
Speaker:
Ms Liu Yang, Ph.D. Candidate
Date/Time:
4 December 2017 Monday 10.30 to 11.30AM
Venue:
Executive Classroom, COM2-04-02
FACULTY DISCUSSANT: Dr. Yang Lu
STUDENT DISCUSSANT: Dr. Shen Yi
ABSTRACT:
Today, many leading IT firms, e.g., Facebook, Google, Amazon and LinkedIn, use online controlled experiments to guide product development and accelerate innovation. Experimental methods, e.g., A/B test and multivariate test, transform decision making into a scientific, evidence-driven process-rather than an intuitive reaction. This seminar will provide foundational knowledge on how to design and analyze A/B tests to create business insights, and discuss challenges in conducting large scale A/B tests.
BIODATA:
Liu Yang is a PhD Candidate in the Department of Information Systems & Analytics at the National University of Singapore. She received her Bachelor and Master's degree of Information Systems from Renmin University of China. Her research interests include human-computer interaction, online consumer behavior, digital nudging, and digital innovation. Her research works have been published in leading IS conferences such as International Conference on Information Systems (ICIS).